Shika Matcha co.

The goal of this project was to create a cohesive brand identity for a fictional company that feels sustainable, natural, and modern. I wanted the brand to appeal to lifestyle-focused audiences such as busy students and young professionals, while communicating health & wellness.

I focused on developing a cohesive brand identity and marketing campaign for a matcha subscription service. I designed a logo, brochure, stationery, and custom illustrations to create a consistent and engaging brand experience. Using Procreate, Adobe InDesign, and Photoshop, I applied skills in illustration, layout design, typography, color theory, and visual branding to bring the concept to life.